Peoples Security Bank & Trust wanted to run a recruitment campaign to infuse its staff with a few new faces. After some brainstorming, we decided that instead of simply hanging a Help Wanted sign, we’d kick things up a notch with a campaign that featured their most passionate employees.
The biggest challenge of what became the Team PSBT Campaign was that we wanted to effectively communicate internally with bank employees as well as externally with those job hunting for a new career. To achieve this, we highlighted the bank’s top performing employees in campaign messaging. This worked as a feel-good campaign internally by showcasing employee narratives that shed light on their passion for PSBT. Externally, it worked extremely well. By shining a spotlight on their passionate staff members, it became a highly effective recruitment campaign. Showing prospective job candidates why they should consider a career with PSBT was tenfold better than simply telling them all the great benefits the bank has to offer.
With the strategic approach in hand, we ran a multi-channel campaign to spread the word. The Team PSBT Campaign ads were featured across branch TVs, on the website and via employee spotlight posts published on social media platforms. This initiative not only celebrated staff, it served as a great recruitment tool that attracted fresh talent to join the PSBT ranks.
This campaign helped boost job applications to effectively fill open positions, and gave a morale boost to employees as well.
Advertising is in Ernie’s DNA as he’s a third-generation family member to join the business his late grandfather founded. With that pedigree comes an almost six sense of identifying the “it factor” needed to create campaigns that spark customers to action. Ernie (or ET) uses his outgoing personality to connect with clients to build strong collaborative relationships. He digs deep to uncover new opportunities that will make a measurable difference for each client’s business. A graduate of Eastern University and Saint Joseph’s University (MBA), he has the book smarts and experience to elevate brand communications with strategies that challenge the status quo. He’s always guiding Team SWBR toward the correct target audiences, smartest campaign messages, right digital channels and best traditional tactics suited to boost sales.
When he’s not working, Ernie enjoys spending time with his wife and daughter. He’s also an avid golfer still searching for his first hole-in-one.
