exceeded loan applications goal by


National Penn brought in more loan applications than internally forecast, ultimately adding millions of dollars in prospective loans into the pipeline.

closed 25 percent


The bank saw a huge increase in closed loans over the same timeframe from the prior year. During that same year, National Penn was acquired by BB&T, one of the nation’s top 10 largest banks.

The Challenge

Headquartered in Allentown, Pa., National Penn Bank was a growing regional bank with 120-plus branches in three states that sought to secure new loans and build the pipeline.


The Solution

A two-month, end-of-the-year push targeted personal loan prospects and small businesses in National Penn’s footprint. Working side-by-side with our client’s internal marketing team, we brought to life creative messaging that enticed individuals and small businesses to consider the bank for tackling personal and professional goals.


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Ernie Thomas



Advertising is in Ernie’s DNA as he’s a third-generation family member to join the business his late grandfather founded. With that pedigree comes an almost six sense of identifying the “it factor” needed to create campaigns that spark customers to action. Ernie (or ET) uses his outgoing personality to connect with clients to build strong collaborative relationships. He digs deep to uncover new opportunities that will make a measurable difference for each client’s business. A graduate of Eastern University and Saint Joseph’s University (MBA), he has the book smarts and experience to elevate brand communications with strategies that challenge the status quo. He’s always guiding Team SWBR toward the correct target audiences, smartest campaign messages, right digital channels and best traditional tactics suited to boost sales.

When he’s not working, Ernie enjoys spending time with his wife and daughter. He’s also an avid golfer still searching for his first hole-in-one.