Increase in site traffic

In the first three months after launching a fresh new design, featuring an inviting user experience for prospects and Arrow Fastener enthusiasts.

The Challenge

Refresh the Arrow Fastener digital brand with a new website to make it a fun and informative touchpoint for consumers while also boosting online sales for retail partners.

The Solution

The new website positioned Arrow as not just a product manufacturer, but also as a project solution provider. As a market leader in staple guns, the content was project-focused and had a confident, can-do message that encouraged Pros and DIYers to tackle a host of tasks with Arrow tools and products. While not an ecommerce site, we used easy-access “Buy Now” buttons on all product pages that seamlessly connected customers to their favorite retailer.


The website won a Gold Addy Award for Best Consumer Website and also was recognized at Hanley Wood’s Brand Builder Awards with a Gold Award for Best Website Design and Marketing Strategy.


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Ernie Thomas



Advertising is in Ernie’s DNA as he’s a third-generation family member to join the business his late grandfather founded. With that pedigree comes an almost six sense of identifying the “it factor” needed to create campaigns that spark customers to action. Ernie (or ET) uses his outgoing personality to connect with clients to build strong collaborative relationships. He digs deep to uncover new opportunities that will make a measurable difference for each client’s business. A graduate of Eastern University and Saint Joseph’s University (MBA), he has the book smarts and experience to elevate brand communications with strategies that challenge the status quo. He’s always guiding Team SWBR toward the correct target audiences, smartest campaign messages, right digital channels and best traditional tactics suited to boost sales.

When he’s not working, Ernie enjoys spending time with his wife and daughter. He’s also an avid golfer still searching for his first hole-in-one.