ITW Performance Polymers needed a modern, user-focused website that clearly showcased its global product portfolio. Their previous site was slow, difficult to navigate, and offered an inconsistent user experience, making it hard for customers to find products, markets and brand information.
SWBR partnered with the ITW Performance Polymers team to design and develop a modern, streamlined digital experience centered around clarity, performance and ease of use. With multiple markets, brands, and technical product lines, the new site required a clearer structure that would improve usability, support future growth and strengthen SEO.
We reorganized the site’s structure to create intuitive pathways through markets, product categories and brands. We also simplified the navigation to improve the user experience by making it easier to pair products with solutions. We introduced a clean, consistent design system that unifies the brand and rebuilt the site with a focus on speed, stability and responsiveness. Strengthened SEO fundamentals, including improved metadata and content hierarchy, established the groundwork for long-term search visibility.
The redesigned website now delivers a significantly improved user experience, offering faster performance, clearer navigation and a more professional digital presence. Visitors can reach key information more efficiently thanks to streamlined menus and simplified content pathways. The improved technical foundation enhances load speeds and mobile responsiveness, while the refined organization of markets and brands helps customers quickly understand the breadth of ITW Performance Polymers’ offerings. Overall, the new website provides a scalable platform that better reflects the company’s expertise and positions the brand for success.
Advertising is in Ernie’s DNA as he’s a third-generation family member to join the business his late grandfather founded. With that pedigree comes an almost six sense of identifying the “it factor” needed to create campaigns that spark customers to action. Ernie (or ET) uses his outgoing personality to connect with clients to build strong collaborative relationships. He digs deep to uncover new opportunities that will make a measurable difference for each client’s business. A graduate of Eastern University and Saint Joseph’s University (MBA), he has the book smarts and experience to elevate brand communications with strategies that challenge the status quo. He’s always guiding Team SWBR toward the correct target audiences, smartest campaign messages, right digital channels and best traditional tactics suited to boost sales.
When he’s not working, Ernie enjoys spending time with his wife and daughters. He’s also an avid golfer still searching for his first hole-in-one.
