In the competitive casual dinnerware marketplace, Maple Origins wanted to transform its online presence and expand its distribution channels. So we created an immersive e-commerce experience that showcased its products but also refreshed Maple Origins’ brand essence. Our approach delivered a fun and seamless experience for customers that highlighted the beauty of the brand’s recycled maple wood home products.


The Challenge

This veteran-owned company based in Connecticut was looking to grow its footprint and boost sales in the USA with an e-commerce website that created a new, direct-to-consumer sales channel. The new website needed to enhance the brand’s accessibility and support its growing base of retail partners.


The Solution

We worked closely alongside the owners at Maple Origins to design a new site that showcased the company’s products for consumers and wholesalers. The site’s architecture was built around three key areas: products, colors and collections. Creating three distinctly different ways to highlight the products gave customers versatility to shop for the products in a way that appealed to them and their needs. The site also focused on the brand’s value proposition of being veteran-owned and delivering fully American-made products that are eco-friendly and sustainable.



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Ernie Thomas



Advertising is in Ernie’s DNA as he’s a third-generation family member to join the business his late grandfather founded. With that pedigree comes an almost six sense of identifying the “it factor” needed to create campaigns that spark customers to action. Ernie (or ET) uses his outgoing personality to connect with clients to build strong collaborative relationships. He digs deep to uncover new opportunities that will make a measurable difference for each client’s business. A graduate of Eastern University and Saint Joseph’s University (MBA), he has the book smarts and experience to elevate brand communications with strategies that challenge the status quo. He’s always guiding Team SWBR toward the correct target audiences, smartest campaign messages, right digital channels and best traditional tactics suited to boost sales.

When he’s not working, Ernie enjoys spending time with his wife and daughter. He’s also an avid golfer still searching for his first hole-in-one.