Burkholder’s Heating & Air Conditioning, Inc., a family-owned and operated HVAC company based in Emmaus, Pennsylvania, sought to transform its online presence to effectively showcase its residential and commercial HVAC expertise. Before the launch of the new website, the company managed two separate websites for residential and commercial customers, resulting in a complicated user experience. By merging these two sites, we created a seamless user experience for all customers, solidifying the brand as the Lehigh Valley’s premier HVAC resource.
Operating since 1960, Burkholder’s Heating & Air Conditioning, Inc. required a new website to proudly showcase their expertise in residential and commercial HVAC services. The website needed to streamline the user experience while prominently highlighting the company’s HVAC capabilities.
In collaboration with the team at Burkholder’s Heating & Air Conditioning Inc., we developed a new navigation menu that provides website visitors with an exceptionally straightforward experience. The site was designed around putting the information most viewed front-and-center for customers to provide a smooth experience from website visit to completed HVAC installation or repair. Additionally, we designed the website’s layout and functionality to ensure easy navigation across all devices. By integrating responsive design elements, we achieved seamless performance on desktops, tablets and smartphones.
Advertising is in Ernie’s DNA as he’s a third-generation family member to join the business his late grandfather founded. With that pedigree comes an almost six sense of identifying the “it factor” needed to create campaigns that spark customers to action. Ernie (or ET) uses his outgoing personality to connect with clients to build strong collaborative relationships. He digs deep to uncover new opportunities that will make a measurable difference for each client’s business. A graduate of Eastern University and Saint Joseph’s University (MBA), he has the book smarts and experience to elevate brand communications with strategies that challenge the status quo. He’s always guiding Team SWBR toward the correct target audiences, smartest campaign messages, right digital channels and best traditional tactics suited to boost sales.
When he’s not working, Ernie enjoys spending time with his wife and daughter. He’s also an avid golfer still searching for his first hole-in-one.
