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VIDEO: TV commercial helps client ‘ACCESS’ audience

Team SWBR

Team SWBR

Working with DeSales University, a growing private, Catholic university located near Allentown, Pa., we were tasked with raising awareness for its ACCESS Program. We scripted, shoot and produced a 30-second television commercial promoting DeSales’ ACCESS Program, which provides online and evening degree and certificate programs.

The target audience is busy adults who are seeking convenient education options — perhaps to launch a new career or maybe advance an existing one.

We had fun making this spot, which is currently playing in key markets that cover a number of counties in eastern and southeastern Pennsylvania. And the feedback has been really positive so far. Check it out:

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Team SWBR

Team SWBR

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    Ernie Thomas

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    Advertising is in Ernie’s DNA as he’s a third-generation family member to join the business his late grandfather founded. With that pedigree comes an almost six sense of identifying the “it factor” needed to create campaigns that spark customers to action. Ernie (or ET) uses his outgoing personality to connect with clients to build strong collaborative relationships. He digs deep to uncover new opportunities that will make a measurable difference for each client’s business. A graduate of Eastern University and Saint Joseph’s University (MBA), he has the book smarts and experience to elevate brand communications with strategies that challenge the status quo. He’s always guiding Team SWBR toward the correct target audiences, smartest campaign messages, right digital channels and best traditional tactics suited to boost sales.

    When he’s not working, Ernie enjoys spending time with his wife and daughter. He’s also an avid golfer still searching for his first hole-in-one.

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