We collaborated with Triangle Tube and Ideal Heating NA, divisions of Groupe Atlantic, to design a colossal 20-by-60-FOOT trade show booth for the annual AHR Expo. The goal was to highlight new product launches alongside the brands’ full product lineup.
An immersive and captivating booth design was essential, as customers and distributors from across the United States and Canada would be onsite to learn about several new products launching in 2024. The booth needed to effectively showcase the brands’ innovations and provide an engaging experience that highlighted the unique features and benefits of the new offerings.
In coordination with the marketing and product teams, we designed a hands-on experience in the booth with interactive displays and demonstration areas. Giving the sales team the opportunity to show how the product provides better hot water heating efficiencies proved to be successful in converting sales. Showing how the products work positioned the sales team as the experts they are, facilitated learning and fostered a deeper connection with attendees.
