Working alongside Triangle Tube and Ideal Heating NA, divisions of Groupe Atlantic, we undertook the task of preparing a substantial 20-by-60-foot trade show booth for the annual AHR Expo. The brands were looking to reimage their booth into the ultimate portable product showroom.
Beyond merely showcasing the newest hot water heaters from each brand, the booth aimed to create an inviting atmosphere, enticing visitors to explore and engage with the extensive product offerings of both companies. It was essential to design a space that not only attracted attention but also facilitated meaningful interactions, allowing attendees to gain valuable insights into the latest innovations and solutions offered by Triangle Tube and Ideal Heating NA.
To complete the full line of hot water heaters, we added interactive elements and product demonstrations into the booth. These integrations provided a hands-on experience for customers, allowed the sales team to educate customers and prospects on why Triangle Tube and Ideal Heating NA products were the smart choice for them. These features drew extra traffic into the booth and enriched the overall exhibition experience for visitors.
Advertising is in Ernie’s DNA as he’s a third-generation family member to join the business his late grandfather founded. With that pedigree comes an almost six sense of identifying the “it factor” needed to create campaigns that spark customers to action. Ernie (or ET) uses his outgoing personality to connect with clients to build strong collaborative relationships. He digs deep to uncover new opportunities that will make a measurable difference for each client’s business. A graduate of Eastern University and Saint Joseph’s University (MBA), he has the book smarts and experience to elevate brand communications with strategies that challenge the status quo. He’s always guiding Team SWBR toward the correct target audiences, smartest campaign messages, right digital channels and best traditional tactics suited to boost sales.
When he’s not working, Ernie enjoys spending time with his wife and daughter. He’s also an avid golfer still searching for his first hole-in-one.
