Sherry Dental, a family owned-and-operated dental practice in the greater Lehigh Valley region of Pennsylvania, was looking to update its website. They needed a modern online presence that would attract new customers, but also needed a website that would better serve existing customers. Dr. Sasha Sherry reached out to our team and we quickly collaborated on a better website solution to showcase the dental practice.
The biggest challenge the Sherry Dental staff faced was efficiently scheduling appointments and coordinating them across three office locations. In addition, the updated website needed to showcase patient benefits and highlight the full spectrum of services offered for complete dental health.
We designed a sleek and easy-to-navigate website that featured a simple-yet-effective appointment form that drastically improved the user experience for both patients and staff. The online appointment form was available to patients 24/7 and was easy to understand. The straightforward explanation of submitting online requests for appointments worked seamlessly and made it convenient for patients to schedule appointments at the date and office that worked best for them. The website also featured a video that was welcoming and informative for new patients. And there were several before and after photos for patient success stories.
The result was a modern website with a vastly improved online schedule system that made the process easier for patients to schedule appointments. It also streamlined the process for the Sherry Dental staff, which saved them time and better coordinated appointments between dental offices.
Advertising is in Ernie’s DNA as he’s a third-generation family member to join the business his late grandfather founded. With that pedigree comes an almost six sense of identifying the “it factor” needed to create campaigns that spark customers to action. Ernie (or ET) uses his outgoing personality to connect with clients to build strong collaborative relationships. He digs deep to uncover new opportunities that will make a measurable difference for each client’s business. A graduate of Eastern University and Saint Joseph’s University (MBA), he has the book smarts and experience to elevate brand communications with strategies that challenge the status quo. He’s always guiding Team SWBR toward the correct target audiences, smartest campaign messages, right digital channels and best traditional tactics suited to boost sales.
When he’s not working, Ernie enjoys spending time with his wife and daughter. He’s also an avid golfer still searching for his first hole-in-one.
