HELPED them PUT their


To advocate for our furry friends, we helped the Center for Animal Health and Welfare rebrand itself to increase adoptions and gain support for all animals in its care.


The Challenge

The Center for Animal Health and Welfare – a local animal shelter in the Greater Lehigh Valley Region – wanted to increase the chances more animals would get adopted. To do this, its leadership team believed they needed to refresh their image and improve the communication of their programs to gain a stronger presence in the community.

The Solution

As animal lovers, we jumped at the opportunity to raise the volume for those without a voice. We started out by developing a new name, shifting the more formal Center for Animal Health and Welfare to something a bit catcher: Project Paw! Then we developed that into a bright and vibrant new logo.

Next, we completed the rebranding effort by redesigning the website. The modern look simplified the content using a clean layout that featured easy-to-read pages that clearly explains the organization’s vision and mission. This new online experience now gives those considering adopting a pet easier access to the available pets in the shelter’s care, and ultimately has led to more dogs and cats getting rescued and finding their forever homes.


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Ernie Thomas



Advertising is in Ernie’s DNA as he’s a third-generation family member to join the business his late grandfather founded. With that pedigree comes an almost six sense of identifying the “it factor” needed to create campaigns that spark customers to action. Ernie (or ET) uses his outgoing personality to connect with clients to build strong collaborative relationships. He digs deep to uncover new opportunities that will make a measurable difference for each client’s business. A graduate of Eastern University and Saint Joseph’s University (MBA), he has the book smarts and experience to elevate brand communications with strategies that challenge the status quo. He’s always guiding Team SWBR toward the correct target audiences, smartest campaign messages, right digital channels and best traditional tactics suited to boost sales.

When he’s not working, Ernie enjoys spending time with his wife and daughter. He’s also an avid golfer still searching for his first hole-in-one.