Package Concierge®, a leading provider of automated locker solutions, wanted to strengthen its organic social media strategy to connect more meaningfully with its target audience. Known for revolutionizing package management in residential, corporate and retail spaces, Package Concierge® wanted to increase brand visibility and engage a wider audience organically across social platforms. By refining their social media approach, we created an authentic online presence, helping them resonate with audiences and communicate their value more effectively.
Package Concierge® faced the challenge of developing an organic social media strategy to increase brand awareness and foster engagement without relying on paid campaigns. The company wanted to establish a stronger connection with its target audience by creating content that highlighted the benefits of its solutions and positioned Package Concierge® as an industry thought leader. However, without a robust organic strategy, achieving consistent engagement and reach proved difficult.
We developed a comprehensive social media strategy for Package Concierge® focused on producing high-quality, engaging content tailored to their audience. By leveraging a mix of property highlights, product benefits and trending content, we showcased Package Concierge®’s solutions and their impact on package management. The content calendar was strategically planned to coincide with key industry trends and events, maximizing relevance and timeliness. In addition, we engaged directly with followers to build a community around the brand and establish Package Concierge® as a trusted industry leader.
For three consecutive years and counting, we have consistently achieved an average of 15 percent increase in engagement year-over-year by implementing this organic social media strategy.
Advertising is in Ernie’s DNA as he’s a third-generation family member to join the business his late grandfather founded. With that pedigree comes an almost six sense of identifying the “it factor” needed to create campaigns that spark customers to action. Ernie (or ET) uses his outgoing personality to connect with clients to build strong collaborative relationships. He digs deep to uncover new opportunities that will make a measurable difference for each client’s business. A graduate of Eastern University and Saint Joseph’s University (MBA), he has the book smarts and experience to elevate brand communications with strategies that challenge the status quo. He’s always guiding Team SWBR toward the correct target audiences, smartest campaign messages, right digital channels and best traditional tactics suited to boost sales.
When he’s not working, Ernie enjoys spending time with his wife and daughter. He’s also an avid golfer still searching for his first hole-in-one.
