Said NPI’s CEO in regard to our rebranding efforts and we loved to hear that. The refresh led to more organic, direct and referral website traffic, more leads, more awareness and more RFQs rolled in.
The medical device industry is highly regulated with competitive suppliers constantly working alongside clients to produce life-impacting items such as catheters, DNA sequencing kits and more. NPI/Medical of Ansonia, Conn., works with some of the biggest players in medical devices, life sciences and healthcare. In an intense market, NPI wanted to stand out from their competitors.
Building on a brand tagline we developed soon after starting work — Anything But Prototypical™ — we sought to visually detail the “window into NPI’s process” through fresh photography and eye-catching creative tactics. We redesigned NPI’s entire website, revamped their trade show booth, overhauled collateral and reimagined digital ads. The effort clearly communicated that NPI is more than just a typical plastic molder spitting out prototype parts. NPI is a partner that takes on complex projects, turns them around quickly while never — ever — compromising on quality.
