National Penn brought in more loan applications than internally forecast, ultimately adding millions of dollars in prospective loans into the pipeline.
The bank saw a huge increase in closed loans over the same timeframe from the prior year. During that same year, National Penn was acquired by BB&T, one of the nation’s top 10 largest banks.
Headquartered in Allentown, Pa., National Penn Bank was a growing regional bank with 120-plus branches in three states that sought to secure new loans and build the pipeline.
A two-month, end-of-the-year push targeted personal loan prospects and small businesses in National Penn’s footprint. Working side-by-side with our client’s internal marketing team, we brought to life creative messaging that enticed individuals and small businesses to consider the bank for tackling personal and professional goals.
