For several years, SWBR has partnered with the Lehigh Valley Planning Commission (LVPC) to develop a wide range of impactful publications and outreach materials focused on regional planning, transportation, sustainability, and community development. Through strategic design, compelling storytelling, and thoughtful content organization, SWBR has helped transform complex technical information into engaging, accessible resources for municipal leaders, stakeholders and residents across the Greater Lehigh Valley.
LVPC’s initiatives often involve highly detailed planning data, technical research, transportation analysis, environmental reporting, and public policy information that must be communicated clearly to a wide and diverse audience. Each publication required balancing dense information with approachable design while maintaining consistency across multiple reports and campaigns. Additionally, the materials needed to support public engagement efforts, encourage stakeholder participation and reinforce LVPC’s position as a trusted regional resource, all while adhering to strict timelines, accessibility standards and evolving communication goals.
Advertising is in Ernie’s DNA as he’s a third-generation family member to join the business his late grandfather founded. With that pedigree comes an almost six sense of identifying the “it factor” needed to create campaigns that spark customers to action. Ernie (or ET) uses his outgoing personality to connect with clients to build strong collaborative relationships. He digs deep to uncover new opportunities that will make a measurable difference for each client’s business. A graduate of Eastern University and Saint Joseph’s University (MBA), he has the book smarts and experience to elevate brand communications with strategies that challenge the status quo. He’s always guiding Team SWBR toward the correct target audiences, smartest campaign messages, right digital channels and best traditional tactics suited to boost sales.
When he’s not working, Ernie enjoys spending time with his wife and daughters. He’s also an avid golfer still searching for his first hole-in-one.
