The new website unified the digital footprint of Daido Metal and strengthened its U.S. presence. The website improved organic search results, increased traffic, boosted sales leads and clearly communicated Daido Metal’s full product offering in one consistent voice to better support the sales team.
Japanese-based Daido Metal, a leading plain bearings manufacturer, wanted to expand its sales in North America and Europe while consolidating a fragmented digital brand presence.
We launched a new global website to give the brand a strong, unified voice with a singular website address in two languages – English and Japanese. The user experience was tailored to design engineers by streamlining the site’s search functionality to allow products to be sorted by market, application and product type to help them find the best solution.
Advertising is in Ernie’s DNA as he’s a third-generation family member to join the business his late grandfather founded. With that pedigree comes an almost six sense of identifying the “it factor” needed to create campaigns that spark customers to action. Ernie (or ET) uses his outgoing personality to connect with clients to build strong collaborative relationships. He digs deep to uncover new opportunities that will make a measurable difference for each client’s business. A graduate of Eastern University and Saint Joseph’s University (MBA), he has the book smarts and experience to elevate brand communications with strategies that challenge the status quo. He’s always guiding Team SWBR toward the correct target audiences, smartest campaign messages, right digital channels and best traditional tactics suited to boost sales.
When he’s not working, Ernie enjoys spending time with his wife and daughter. He’s also an avid golfer still searching for his first hole-in-one.
