Christie Medical taps SWBR for strategic communications and advertising

SWBR is proud to announce a new advertising and strategic communications partnership with Memphis-based Christie Medical Holdings, Inc. to promote Christie’s revolutionary Vein​Viewer® product line.

The VeinViewer is a mobile vascular imaging system that allows health care providers to clearly see veins as a real-time HD image, directly on the surface of the patient’s skin. The product reduces the number of IV insertion attempts, which in turn increases patient satisfaction.

We are excited and honored to work with the great team at Christie. Our goal is to help Christie build brand awareness and preference by presenting the ​Vein​Viewer® as the easy-to-use technology for “first-stick success.”


Christie Medical recently held an exhibition of the new VeinViewer® at the American Association of Critical-Care Nurses Exposition in San Diego. The agency played a lead role in the design of the Christie exhibit booth. New photography and creative was developed by SWBR, enabling the VeinViewer® products to attract significant attention.

Throughout the rest of the campaign, SWBR’s duties will include advertising, media buying, direct mail and other strategic communications.

Christie Medical Holdings, Inc. is revolutionizing patient care and healthcare economics through the innovation of light-based technologies. They discover, develop and commercialize new medical technologies. The company’s market-leading product, ​Vein​Viewer®, is a mobile vascular imaging system that allows health care providers to clearly see accessible vasculature as a real-time HD image, directly on the surface of the skin. Christie Medical Holdings is owned by Christie Digital Systems, Inc. a global visual technologies company and a subsidiary of Ushio, Inc., Japan.



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Ernie Thomas



Advertising is in Ernie’s DNA as he’s a third-generation family member to join the business his late grandfather founded. With that pedigree comes an almost six sense of identifying the “it factor” needed to create campaigns that spark customers to action. Ernie (or ET) uses his outgoing personality to connect with clients to build strong collaborative relationships. He digs deep to uncover new opportunities that will make a measurable difference for each client’s business. A graduate of Eastern University and Saint Joseph’s University (MBA), he has the book smarts and experience to elevate brand communications with strategies that challenge the status quo. He’s always guiding Team SWBR toward the correct target audiences, smartest campaign messages, right digital channels and best traditional tactics suited to boost sales.

When he’s not working, Ernie enjoys spending time with his wife and daughter. He’s also an avid golfer still searching for his first hole-in-one.