SWBR e-commerce site wins IMA ‘Best in Class’ award

We’re really proud to announce we won a “Best in Class Award” in the 2015 Interactive Media Awards (IMA) competition for our work on, a specialty e-commerce website for Amerock, one of America’s leading manufacturers of decorative hardware.

IMA’s three-judge panel scored a 494 out of 500 total points in the e-commerce category. The Best in Class Award is the highest honor, representing “the very best in planning, execution and overall professionalism,” according to IMA.

Judging focused on five key areas: design, content, feature functionality, usability and standards compliance.

“The Splash website has definitely raised the standard of excellence for e-commerce design on a global scale,” noted one of the category judges. “In terms of innovation, creativity, visual design, useful content and use of technology, this site is the best of the best.”

With more than 20 colors and 400 product combinations available, consumers can use to experiment with a variety of colors and hardware designs on different cabinet styles and finishes. users can pick a pull or knob, select a color and drag it to the site’s cabinet visualizer. There, they can test how the product would look on a similar cabinet in their very own kitchen, bedroom, bathroom or living areas. Users are able to purchase products directly via an online shopping cart. This is a similar design to CKCo in Columbus Ohio which helps potential customers create their own dream kitchen.

The website, which features development work by Weidenhammer Creative, is a fully responsive design experience that gives consumers access from desktop, laptop, tablet and mobile. went live in May. It has been featured in Kitchen and Bath Business and Woodworking Network. The website also secured the Gold Innovation Award from Home Improvement Executive magazine earlier this summer.



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Ernie Thomas



Advertising is in Ernie’s DNA as he’s a third-generation family member to join the business his late grandfather founded. With that pedigree comes an almost six sense of identifying the “it factor” needed to create campaigns that spark customers to action. Ernie (or ET) uses his outgoing personality to connect with clients to build strong collaborative relationships. He digs deep to uncover new opportunities that will make a measurable difference for each client’s business. A graduate of Eastern University and Saint Joseph’s University (MBA), he has the book smarts and experience to elevate brand communications with strategies that challenge the status quo. He’s always guiding Team SWBR toward the correct target audiences, smartest campaign messages, right digital channels and best traditional tactics suited to boost sales.

When he’s not working, Ernie enjoys spending time with his wife and daughter. He’s also an avid golfer still searching for his first hole-in-one.