Five tips to re-energize your email marketing

email marketing

Are you seeing a lower open or click-through rate than you wanted on your last email marketing campaign? Are you having trouble getting subscribers to click on your latest piece of content?

Well, we are here to help. We have all been there and if this is happening to you, you need to understand why. Maybe your subject lines aren’t grabbing their attention, maybe your template is too cluttered and your Call-To-Action (CTA) is getting lost.

Emails are a powerful tool for getting your message directly to your clients and prospects, so let’s discuss how you can improve your efforts. Below are five tips to boost the productivity of your email marketing efforts.

Build your subscriber list

A quality list is a key ingredient for email marketing. Why? Because your email could be the best thing since sliced bread, but if no one is getting it and you’re receiving a lot of hard and soft bounces, then your target audience will never even see your message or have the chance to interact with it.

A great way to gain new subscribers is making sure there is an easy way for people to sign up and opt-in to receive your email campaigns. Adding Subscription Forms to your website can be a simple fix.

Pro Tip: With a service like HubSpot you can create and implement forms on your site within the platform. This means you can build your form submissions to automatically build into a custom list in your CMS.

Make your emails look modern and professional

This might be a no-brainer, but you would be surprised with how many people send emails that look like websites from the ’90s.

Once someone opens up your email, keep them engaged by using short paragraphs along with keywords and phrases relevant to your target audience.

Also, take a critical look at your email template and ensure it looks on par with your brand. Your emails are part of a company’s brand identity and these additional touchpoints with customers and prospects should be designed to inform and build confidence in your products and services.

Make your emails mobile-friendly

Mobile email opens accounted for 46 percent of all email opens according to data compiled on email trends from HubSpot. These mobile open rates are from 2018 data, so chances are mobile opens have continued to increase as overall mobile phone usage continues to dominate our lives. It’s imperative that you make your emails mobile-friendly. If not, you could be missing out on potential clicks and engagement.

Put them to the test

Always make sure everything is working correctly. There’s nothing worse than realizing your CTA button isn’t going to the latest report. Check this, by sending test emails to multiple internal team members. Everyone should check the links and read the content with a critical eye. Sometimes, when you are working on something so closely, it’s hard to see the little mistakes.

Above all else, provide value

Good email marketing ultimately comes down to providing your audience with valuable content that informs and resonates with them. It helps keep your business top of mind and positions you as an expert in your industry.

If you need help starting or stepping up your email campaigns for your customers, contact SWBR to help you.



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Ernie Thomas



Advertising is in Ernie’s DNA as he’s a third-generation family member to join the business his late grandfather founded. With that pedigree comes an almost six sense of identifying the “it factor” needed to create campaigns that spark customers to action. Ernie (or ET) uses his outgoing personality to connect with clients to build strong collaborative relationships. He digs deep to uncover new opportunities that will make a measurable difference for each client’s business. A graduate of Eastern University and Saint Joseph’s University (MBA), he has the book smarts and experience to elevate brand communications with strategies that challenge the status quo. He’s always guiding Team SWBR toward the correct target audiences, smartest campaign messages, right digital channels and best traditional tactics suited to boost sales.

When he’s not working, Ernie enjoys spending time with his wife and daughter. He’s also an avid golfer still searching for his first hole-in-one.