Facebook’s ‘paid online events’ can help your business

paid online events

There’s no denying that the COVID-19 pandemic has hurt the economic landscape of many small businesses throughout the world.

There’s also no denying that Facebook’s landscape has changed drastically over the last 10 years, going from showing your content in the feed organically to becoming a “pay-to-play” arena that isn’t ideal for small businesses with tight budgets.

With that being said, I was surprised to see that Facebook released a new all-in-one free tool for small businesses that actually helps…and did I mention…it’s free?!

The new tool called “Paid Online Events” is a product that allows businesses, creators, educators, and media publishers to monetize classes and online events during these crazy times. The best part? Facebook isn’t taking a cut and the businesses keep 100 percent of the revenue. Woah!

This opens a new door for many businesses to think outside of the box and think of new ways to bring in revenue during a time where their resources are limited.

As of right now, it seems as easy as creating the event, promoting it to your followers or through Facebook ads, and collecting payment through Facebook.

Facebook has also shared that it won’t be collecting any “potential fees” for at least the next year, which gives you nearly 12 months to see if this tool is worth adding to your toolbox.

We also know that because of COVID-19, many live events can no longer be held. And with so many of us becoming accustomed to working from home and hopping on a Zoom call for work, online events may be all the rage for the foreseeable future.

Wonder if this tool would make sense for your business? We can help! Contact us and let’s get the ball rolling.



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Ernie Thomas



Advertising is in Ernie’s DNA as he’s a third-generation family member to join the business his late grandfather founded. With that pedigree comes an almost six sense of identifying the “it factor” needed to create campaigns that spark customers to action. Ernie (or ET) uses his outgoing personality to connect with clients to build strong collaborative relationships. He digs deep to uncover new opportunities that will make a measurable difference for each client’s business. A graduate of Eastern University and Saint Joseph’s University (MBA), he has the book smarts and experience to elevate brand communications with strategies that challenge the status quo. He’s always guiding Team SWBR toward the correct target audiences, smartest campaign messages, right digital channels and best traditional tactics suited to boost sales.

When he’s not working, Ernie enjoys spending time with his wife and daughter. He’s also an avid golfer still searching for his first hole-in-one.