SWBR website design wins Gold Innovation Award

Amerock, a national leader in decorative and functional hardware products, was recently awarded the Gold Innovation Award for – an interactive and responsive website design launched by SWBR.

In the category of Cabinet Hardware, won the Gold award for its “interactive design experience,” according to Home Improvement Executive magazine.

Congratulations to Amerock on a well-deserved award. We’re proud to have had the opportunity to work alongside the Amerock team to create and launch, bringing an innovative e-commerce solution to a valued client and their customers.


With more than 20 colors and 400 product combinations available, consumers can use to experiment with a variety of colors and hardware designs on different cabinet styles and finishes. users can pick a pull or knob, select a color and drag it to the site’s cabinet visualizer. There, they can test how the product would look on a similar cabinet in their very own kitchen, bedroom, bathroom or living areas. Users are able to purchase products directly via an online shopping cart.

The site is a fully responsive design experience that gives consumers access from desktop, laptop, tablet and mobile. went live in May. It has been featured in Kitchen and Bath Business and Woodworking Network.



Share on facebook
Share on linkedin


Marketing Tips To Work Smarter

What are you waiting for?

Join The Conversation


Ernie Thomas



Advertising is in Ernie’s DNA as he’s a third-generation family member to join the business his late grandfather founded. With that pedigree comes an almost six sense of identifying the “it factor” needed to create campaigns that spark customers to action. Ernie (or ET) uses his outgoing personality to connect with clients to build strong collaborative relationships. He digs deep to uncover new opportunities that will make a measurable difference for each client’s business. A graduate of Eastern University and Saint Joseph’s University (MBA), he has the book smarts and experience to elevate brand communications with strategies that challenge the status quo. He’s always guiding Team SWBR toward the correct target audiences, smartest campaign messages, right digital channels and best traditional tactics suited to boost sales.

When he’s not working, Ernie enjoys spending time with his wife and daughter. He’s also an avid golfer still searching for his first hole-in-one.