SWBR unveils new Splash website from Amerock

SWBR is proud to announce the launch of, a new creative venture with Amerock. The website highlights five colorful collections of decorative cabinet hardware products. is a fully custom e-commerce site, developed to offer consumers the ultimate shopping experience that celebrates their individual design styles. The home page features an interactive mosaic tile design where the user can select from a palette of 20 custom colors. Once you select a product and settle on a color, the site features a cabinet visualizer that lets shoppers see how these colorful products will look in the space they are creating. In all, there are more than 38,000 different combinations of products, colors, cabinet types and cabinet colors to explore.

The goal was to create a fully responsive website focusing on a truly interactive user experience. We used vibrant photography to walk the user through the wide variety of custom cabinet hardware colors and design options that Splash By Amerock has to offer.

The site is a fully responsive design experience that gives consumers access from any device (desktops, laptops, tablets and mobile phones), so they can take their creative custom color ideas with them wherever they shop.

SWBR collaborated with Weidenhammer Creative, who provided programming for the website.



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Ernie Thomas



Advertising is in Ernie’s DNA as he’s a third-generation family member to join the business his late grandfather founded. With that pedigree comes an almost six sense of identifying the “it factor” needed to create campaigns that spark customers to action. Ernie (or ET) uses his outgoing personality to connect with clients to build strong collaborative relationships. He digs deep to uncover new opportunities that will make a measurable difference for each client’s business. A graduate of Eastern University and Saint Joseph’s University (MBA), he has the book smarts and experience to elevate brand communications with strategies that challenge the status quo. He’s always guiding Team SWBR toward the correct target audiences, smartest campaign messages, right digital channels and best traditional tactics suited to boost sales.

When he’s not working, Ernie enjoys spending time with his wife and daughter. He’s also an avid golfer still searching for his first hole-in-one.