SWBR launches new website for Bethlehem Catholic High School

SWBR recently launched a new responsive website for Bethlehem Catholic High School, a private high school with eight decades of history in the Lehigh Valley.

The website — — is an all-new look for the school. It features new photography, facts about BecaHi and a variety of content organized for audiences both external (parents, students, prospective families) and internal (teachers, administrators).


“Over the past year, we focused on creating a definitive brand image that captures BecaHi’s unique spirit and culture. The website is just the latest piece of that branding effort,” said SWBR Senior Communications Specialist Matthew Brannon. “Our creative and digital teams aimed to combine functionality and aesthetics, building a site we believe BecaHi can take pride in.”

About Bethlehem Catholic High School
Bethlehem Catholic High School is located in the heart of Bethlehem, Pa. Founded in 1925, the school aims to develop students of character and integrity that embrace their faith and live with passion and dignity. All students have the opportunity to develop spiritually, socially, physically, emotionally and intellectually while being challenged to acquire knowledge in various disciplines. In addition to their unwavering commitment to academics and religious learning, BecaHi takes great pride in its strong community service and athletic programs, as well as religious retreats and mission trips.



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Ernie Thomas



Advertising is in Ernie’s DNA as he’s a third-generation family member to join the business his late grandfather founded. With that pedigree comes an almost six sense of identifying the “it factor” needed to create campaigns that spark customers to action. Ernie (or ET) uses his outgoing personality to connect with clients to build strong collaborative relationships. He digs deep to uncover new opportunities that will make a measurable difference for each client’s business. A graduate of Eastern University and Saint Joseph’s University (MBA), he has the book smarts and experience to elevate brand communications with strategies that challenge the status quo. He’s always guiding Team SWBR toward the correct target audiences, smartest campaign messages, right digital channels and best traditional tactics suited to boost sales.

When he’s not working, Ernie enjoys spending time with his wife and daughter. He’s also an avid golfer still searching for his first hole-in-one.