DeSales University, Bethlehem Catholic High School tap SWBR for advertising, marketing work

SWBR is proud to announce new partnerships with two educational institutions in the Lehigh Valley.

DeSales University has been working with SWBR on a number of fronts, including billboards, digital ads, radio and a television commercial. The Center Valley-based university tasked SWBR with leading an integrated advertising campaign that targets a variety of markets and student demographics — from undergraduates and post-graduates to evening and online learners.

Meanwhile, Bethlehem Catholic High School has selected SWBR to develop and implement a proactive advertising and branding program that combines television, radio, billboard, digital and other branding creative with strategic media placement.

We’re excited for the opportunity to work alongside DeSales and Bethlehem Catholic. They’re both highly respected within the education community, as well as the Lehigh Valley — and they have great stories to tell.



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Ernie Thomas



Advertising is in Ernie’s DNA as he’s a third-generation family member to join the business his late grandfather founded. With that pedigree comes an almost six sense of identifying the “it factor” needed to create campaigns that spark customers to action. Ernie (or ET) uses his outgoing personality to connect with clients to build strong collaborative relationships. He digs deep to uncover new opportunities that will make a measurable difference for each client’s business. A graduate of Eastern University and Saint Joseph’s University (MBA), he has the book smarts and experience to elevate brand communications with strategies that challenge the status quo. He’s always guiding Team SWBR toward the correct target audiences, smartest campaign messages, right digital channels and best traditional tactics suited to boost sales.

When he’s not working, Ernie enjoys spending time with his wife and daughter. He’s also an avid golfer still searching for his first hole-in-one.