NPI/Medical, a provider of precision tooling and injection-molded parts for medical device manufacturers, recently hired SWBR to build awareness of its growing capabilities and drive new leads in an ever-changing industry.
SWBR will provide strategic planning, branding identity, lead generation, digital media planning and buying, and public relations. NPI, which stands for New Production Introductions, serves a number of major players in the medical, life sciences and diagnostic healthcare device markets. Competition is intense, cost savings are at a premium and companies are often seeking to get products to market very, very quickly. And that, we’ve found, is where NPI excels.
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NPI is an impressive, smartly managed company that’s on the threshold of greatness. After a two-hour tour of their facility, we just knew they were a company we absolutely wanted to work for.
Based in Ansonia, Conn., NPI was spun off from Spectrum Plastics Group in 2013. Whether creating a prototype or producing hundreds of parts, NPI helps companies navigate the often chaotic medical device product lifecycle, all from its 66,000-square-foot facility.
SWBR’s task is to help position NPI in a highly competitive market. That means looking at everything from messaging and imagery to tactics and targeting, consistent with the agency’s three principle process.
