BuildClean taps SWBR to boost e-commerce sales

BuildClean, a national manufacturer of dust control management technology for home and commercial remodeling projects, has hired SWBR to implement a powerful multi-channel digital marketing strategy to bolster virtual presence and boost e-commerce sales.

Based in Shaumburg, Ill., and part of Illinois Tool Works (ITW), BuildClean is a passionate player in the remodeling and contracting solutions market. With a business strategy that places more emphasis on forging a partnership than selling a product, the company is steadily shifting its role from vendor to solution provider. BuildClean backs every one of its revolutionary dust control units with the promise that client expectations are consistently met – whether that translates to doling out services like product knowledge training, or delivering product and filter directly to job sites, the company aims to please.

The company’s About page states the obvious: “BuildClean knows remodeling.” And our role is to ensure professional remodeling firms understand it — through organic and paid social, contextual and behavioral programmatic display advertising, trade advertising, website SEO and email marketing.

In our short time together with the BuildClean team, we’ve set the stage to discover some key insights on their most-frequent web visitors, shaping strategy and bridging the gap between clicks and conversions.



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Ernie Thomas



Advertising is in Ernie’s DNA as he’s a third-generation family member to join the business his late grandfather founded. With that pedigree comes an almost six sense of identifying the “it factor” needed to create campaigns that spark customers to action. Ernie (or ET) uses his outgoing personality to connect with clients to build strong collaborative relationships. He digs deep to uncover new opportunities that will make a measurable difference for each client’s business. A graduate of Eastern University and Saint Joseph’s University (MBA), he has the book smarts and experience to elevate brand communications with strategies that challenge the status quo. He’s always guiding Team SWBR toward the correct target audiences, smartest campaign messages, right digital channels and best traditional tactics suited to boost sales.

When he’s not working, Ernie enjoys spending time with his wife and daughter. He’s also an avid golfer still searching for his first hole-in-one.