SWBR partnered with SYNNEX to develop a comprehensive Inclusion, Equity and Diversity communications initiative designed to strengthen company culture, elevate brand reputation and reinforce the organization’s commitment to creating a workplace where every associate feels valued, respected and empowered. Through strategic messaging, creative development and multi-channel activation, SWBR helped bring the SYNNEX commitment to life in a way that was authentic, engaging and reflective of the company’s core values.
SYNNEX recognized the importance of fostering meaningful conversations around inclusion, equity and diversity while demonstrating a genuine commitment to its associates, customers and communities. The organization sought a communication program that would resonate with both internal and external audiences, reinforce a culture of respect and belonging, and position SYNNEX as an employer and business partner that embraces diverse perspectives.
The initiative required more than a standalone campaign. It needed to become an integrated communications platform embedded throughout the organization. The program had to feel authentic to the SYNNEX brand, earn visible endorsement from senior leadership, encourage associate participation and remain adaptable across multiple regions, audiences and communication channels. Additionally, SYNNEX wanted a framework that could evolve over time and provide measurable insights into associate engagement and organizational impact.
SWBR developed a strategic communications platform built around a unifying message that celebrated the diverse backgrounds, perspectives and experiences that make SYNNEX extraordinary. Through a coordinated mix of internal and external communications, including posters, videos, email campaigns, website content, social media, recruitment materials and employee storytelling, we helped embed inclusion, equity and diversity throughout the organization.
By creating consistent messaging across every touchpoint and encouraging associate participation, SWBR transformed the initiative into an ongoing conversation that reinforced respect, understanding and belonging. The result was an authentic communications program that strengthened company culture, enhanced brand reputation and supported SYNNEX’s commitment to a more inclusive workplace.
Advertising is in Ernie’s DNA as he’s a third-generation family member to join the business his late grandfather founded. With that pedigree comes an almost six sense of identifying the “it factor” needed to create campaigns that spark customers to action. Ernie (or ET) uses his outgoing personality to connect with clients to build strong collaborative relationships. He digs deep to uncover new opportunities that will make a measurable difference for each client’s business. A graduate of Eastern University and Saint Joseph’s University (MBA), he has the book smarts and experience to elevate brand communications with strategies that challenge the status quo. He’s always guiding Team SWBR toward the correct target audiences, smartest campaign messages, right digital channels and best traditional tactics suited to boost sales.
When he’s not working, Ernie enjoys spending time with his wife and daughters. He’s also an avid golfer still searching for his first hole-in-one.
