VM Development Group wanted to generate awareness and leasing interest for Watermark Easton, a luxury apartment community located in the heart of downtown Easton. With modern interiors, scenic river views, convenient parking and walkable access to the city’s restaurants, shops and attractions, the property offered an elevated living experience in a highly competitive rental market. We created a cohesive leasing campaign that showcased the lifestyle behind the property while driving prospective tenants directly to a dedicated landing page designed to convert interest into inquiries.
Apartment communities continue to face increasing competition, making it critical for Watermark Easton to stand out in a crowded leasing landscape. VM Development Group needed a strategic campaign that not only highlighted the property’s premium amenities and downtown location, but also created a strong visual identity that would resonate with prospective renters. The campaign needed to generate awareness across multiple touchpoints while giving interested audiences an easy path to learn more about the property and take the next step toward leasing.
SWBR developed a multi-channel leasing campaign centered around a custom landing page designed to showcase the property’s features, lifestyle and location. The page highlighted the modern apartment interiors, river views, parking availability and downtown Easton accessibility while creating a streamlined experience for prospective tenants to explore the property.
To support the campaign, SWBR coordinated a professional photoshoot that captured the upscale feel of the apartments and the energy of the surrounding area. Using this creative content, our team developed targeted Facebook advertising campaigns and display campaigns through a local publication to increase visibility and drive traffic back to the landing page. SWBR also designed a branded flyer for open houses and in-office promotion to ensure a consistent leasing experience across both digital and physical touchpoints.
The campaign successfully elevated awareness for Watermark Easton and generated strong leasing momentum throughout the promotion period. Watermark Easton stood out in a competitive market and maintained a strong presence among prospective renters in the region. Most importantly, the property was able to fully lease all apartment units, helping VM Development Group achieve its leasing goals while establishing Watermark Easton as a desirable living destination in downtown Easton.
Advertising is in Ernie’s DNA as he’s a third-generation family member to join the business his late grandfather founded. With that pedigree comes an almost six sense of identifying the “it factor” needed to create campaigns that spark customers to action. Ernie (or ET) uses his outgoing personality to connect with clients to build strong collaborative relationships. He digs deep to uncover new opportunities that will make a measurable difference for each client’s business. A graduate of Eastern University and Saint Joseph’s University (MBA), he has the book smarts and experience to elevate brand communications with strategies that challenge the status quo. He’s always guiding Team SWBR toward the correct target audiences, smartest campaign messages, right digital channels and best traditional tactics suited to boost sales.
When he’s not working, Ernie enjoys spending time with his wife and daughters. He’s also an avid golfer still searching for his first hole-in-one.
