Triangle Tube, a leader in high-efficiency boilers for residential and commercial applications, needed a faster and more reliable way for contractors and distributors to generate accurate project quotes. Before this initiative, assembling a complete package (boiler model, accessories, venting kits, and pricing) often required manual review, product cross-referencing and back-and-forth communication with sales reps. This created bottlenecks for the sales team and slowed response times for on-the-ground contractors working on tight project deadlines.
Triangle Tube partnered with SWBR and was tasked with building a digital solution to eliminate the friction in the quoting process, reduce manual errors and provide partners with a tool that delivers precise product recommendations based on real-world job needs. SWBR led the project from strategy through development, working closely with Triangle Tube to translate a complex product ecosystem into an intuitive and reliable digital tool. The process began with mapping the user journey and shaping a workflow that aligned with how contractors and distributors naturally evaluate boiler needs in the field. From there, our team designed a clean, modern interface that balanced brand alignment with clarity and ease of use, ensuring that even first-time users could move confidently through the selection process.
The Triangle Tube Product Configurator is now a fully guided digital experience that gives distributors and contractors a fast, accurate way to generate comprehensive boiler packages. The tool leads users through a series of specification questions such as application type, capacity requirements and venting considerations. It then translates their selections into a complete, ready-to-share project quote. Every output includes the appropriate boiler model, compatible accessories, necessary installation components and accurate pricing, all packaged in a clear format that supports both decision-making and direct communication with end customers.
Since its launch, the product configurator has become a standout resource for Triangle Tube’s distributor and contractor network. Partners consistently express that the tool makes their work easier, describing it as simple, intuitive and remarkably effective at accelerating the quoting process. Distributors now generate complete, accurate quotes in minutes, reducing dependency on manual assistance from sales reps and ensuring consistency across every project submission.
Triangle Tube has noted that feedback from both contractors and distributors has been overwhelmingly positive, with many calling out how much the configurator streamlines their day-to-day workflow. Beyond improving individual experiences, the tool has elevated Triangle Tube’s overall sales process, enabling the company to support partners more efficiently and with significantly less operational burden.
Advertising is in Ernie’s DNA as he’s a third-generation family member to join the business his late grandfather founded. With that pedigree comes an almost six sense of identifying the “it factor” needed to create campaigns that spark customers to action. Ernie (or ET) uses his outgoing personality to connect with clients to build strong collaborative relationships. He digs deep to uncover new opportunities that will make a measurable difference for each client’s business. A graduate of Eastern University and Saint Joseph’s University (MBA), he has the book smarts and experience to elevate brand communications with strategies that challenge the status quo. He’s always guiding Team SWBR toward the correct target audiences, smartest campaign messages, right digital channels and best traditional tactics suited to boost sales.
When he’s not working, Ernie enjoys spending time with his wife and daughters. He’s also an avid golfer still searching for his first hole-in-one.
