In a fast-paced, product-driven industry, maintaining momentum while managing day-to-day creative demands can be a challenge. Young Innovations, a leader in the dental space with a diverse portfolio of brands, needed a reliable partner to support its internal team during periods of high production. They turned to SWBR to provide flexible, on-demand creative support that could seamlessly integrate into their workflow.
With multiple brands under the Young Innovations umbrella, each with its own distinct look, feel and set of brand guidelines, their internal team was tasked with managing a steady flow of collateral projects. From sell sheets to catalogs and other supporting materials, the volume of work could quickly become overwhelming. It was essential to find a partner who could step in without disruption, quickly understand each brand’s nuances and keep projects moving without sacrificing quality or efficiency.
SWBR acted as an extension of the Young Innovations team, providing reliable creative support exactly when and where it was needed. By working within established brand guidelines across multiple product lines, we were able to produce a wide range of collateral while maintaining brand integrity. Our team helped alleviate production pressure, improved turnaround times and allowed their internal team to stay focused on higher-level priorities. Through a collaborative and adaptable approach, we delivered scalable support that aligned with their workflow and evolving needs.
Advertising is in Ernie’s DNA as he’s a third-generation family member to join the business his late grandfather founded. With that pedigree comes an almost six sense of identifying the “it factor” needed to create campaigns that spark customers to action. Ernie (or ET) uses his outgoing personality to connect with clients to build strong collaborative relationships. He digs deep to uncover new opportunities that will make a measurable difference for each client’s business. A graduate of Eastern University and Saint Joseph’s University (MBA), he has the book smarts and experience to elevate brand communications with strategies that challenge the status quo. He’s always guiding Team SWBR toward the correct target audiences, smartest campaign messages, right digital channels and best traditional tactics suited to boost sales.
When he’s not working, Ernie enjoys spending time with his wife and daughters. He’s also an avid golfer still searching for his first hole-in-one.
