Swedish-owned Mölnlycke Health Care is a top provider of wound care dressings around the world. Its products have proven effective in generating better patient outcomes and shortening the length of hospital stays. This patient-first philosophy is a win-win, but the company still had to show how its products benefitted hospitals before Mölnlycke received commitments from providers to carry its products. That’s where we stepped in.
The Mölnlycke Health Care team partnered with SWBR to gain traction in the U.S. for its diverse product line of wound care dressings. The challenge was building awareness among hospital administrators, purchasing managers, doctors and nurses that the efficacy of their products had a significant impact on hospitals’ bottom lines by providing better patient outcomes.
We built awareness around a marketing plan that highlighted the clinically-proven results to sell the benefits of its products to nurses and hospital executives. We created patient-first messaging that spoke to the power of healing provided by the unique five-layer dressing of Mölnlycke’s top-selling Mepilex Border product. Through a wide range of print and digital ads, sell sheets, postcards and clinical posters, we connected with clinicians and helped drive sales. From here we extended this approach for promotion of Mölnlycke’s full product line of wound care dressings, including products for burn victims, post-surgical wounds, diabetic foot ulcers and sacrum dressings.
Mölnlycke gained momentum in the U.S. marketplace and increased sales by four percent during the course of this dedicated marketing campaign.
Advertising is in Ernie’s DNA as he’s a third-generation family member to join the business his late grandfather founded. With that pedigree comes an almost six sense of identifying the “it factor” needed to create campaigns that spark customers to action. Ernie (or ET) uses his outgoing personality to connect with clients to build strong collaborative relationships. He digs deep to uncover new opportunities that will make a measurable difference for each client’s business. A graduate of Eastern University and Saint Joseph’s University (MBA), he has the book smarts and experience to elevate brand communications with strategies that challenge the status quo. He’s always guiding Team SWBR toward the correct target audiences, smartest campaign messages, right digital channels and best traditional tactics suited to boost sales.
When he’s not working, Ernie enjoys spending time with his wife and daughter. He’s also an avid golfer still searching for his first hole-in-one.
