Ideal Heating NA, a leading manufacturer of high-efficiency boiler systems for North America, set out to strengthen relationships with distributors, contractors and engineers by developing a modern, intuitive and more resource-driven website. Their goal was to create a digital platform that not only showcased their evolving product line but also provided the technical information, documentation and support tools their professional audiences rely on every day.
Ideal Heating NA approached SWBR with the need to completely redesign and rebuild their online presence. Their existing website no longer reflected the brand’s modern product offerings and lacked the structure needed to properly support their core audiences. Distributors, contractors and engineers needed fast access to product specifications, documentation, forms and training resources but the previous site made this difficult due to outdated navigation, limited product visibility and an inconsistent mobile experience.
Ideal Heating NA wanted a streamlined, contemporary website that centralized all resources, elevated the brand, improved usability across devices and ensured critical information was available to users at any time.
Working in close collaboration with the Ideal Heating NA team, SWBR led a full website transformation covering user experience strategy, design, development as well as copywriting and SEO. The new site introduced a reorganized navigation structure that significantly improved the visibility of Ideal Heating NA’s product portfolio. We implemented an enhanced product filtering system, making it easy for users to quickly locate the model or accessory that fits their project needs. Technical documentation, forms and training materials were consolidated into a logical, user-friendly resource center, reducing friction for contractors and distributors who rely on these materials daily.
We also developed new content throughout the site to better reflect the Ideal Heating NA brand and support SEO growth. A fully responsive design ensures that every page performs seamlessly across desktops, tablets and smartphones critical for professionals accessing the website on jobsites or in the field. This complete redesign focused on reducing clicks, simplifying the user journey and ensuring that essential information is always easy to find.
The updated Ideal Heating NA website has delivered a significantly improved experience for all user groups. Distributors and contractors have praised the simplified navigation and clearer product organization, noting how much faster it is to locate information compared to the previous site. Engineers benefit from better structured documentation and technical resources, while the modern interface provides a more credible and professional presentation of the Ideal Heating NA brand.
Advertising is in Ernie’s DNA as he’s a third-generation family member to join the business his late grandfather founded. With that pedigree comes an almost six sense of identifying the “it factor” needed to create campaigns that spark customers to action. Ernie (or ET) uses his outgoing personality to connect with clients to build strong collaborative relationships. He digs deep to uncover new opportunities that will make a measurable difference for each client’s business. A graduate of Eastern University and Saint Joseph’s University (MBA), he has the book smarts and experience to elevate brand communications with strategies that challenge the status quo. He’s always guiding Team SWBR toward the correct target audiences, smartest campaign messages, right digital channels and best traditional tactics suited to boost sales.
When he’s not working, Ernie enjoys spending time with his wife and daughters. He’s also an avid golfer still searching for his first hole-in-one.
