By building a strong digital ad campaign for Hof & Reid, and then supporting it with a website that strikes a confident tone, we were able to substantially boost lead generation for the firm.

The Challenge

Hof & Reid, a prominent personal injury firm within the Lehigh Valley, was looking for a creative partner that could deliver. The firm needed a new website and a digital marketing campaign that would make it easier for prospective clients to find them.

The Solution

We worked alongside the partners at Hof & Reid to design a new website that would showcase the firm’s attorneys, practice areas and the results they get for their clients. The new responsive site was developed with all devices in mind, ensuring ease of use across desktop, laptop, tablet and mobile devices.

Beyond the new site, we launched and maintained an ongoing online advertising campaign to reach potential clients within the firm’s geographic footprint. The campaign, involving several digital channels (search, display, social), has raised Hof & Reid’s brand profile and keeps the firm top-of-mind for those looking for legal representation. A series of billboards and print ads also supported this comprehensive branding effort.



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Ernie Thomas



Advertising is in Ernie’s DNA as he’s a third-generation family member to join the business his late grandfather founded. With that pedigree comes an almost six sense of identifying the “it factor” needed to create campaigns that spark customers to action. Ernie (or ET) uses his outgoing personality to connect with clients to build strong collaborative relationships. He digs deep to uncover new opportunities that will make a measurable difference for each client’s business. A graduate of Eastern University and Saint Joseph’s University (MBA), he has the book smarts and experience to elevate brand communications with strategies that challenge the status quo. He’s always guiding Team SWBR toward the correct target audiences, smartest campaign messages, right digital channels and best traditional tactics suited to boost sales.

When he’s not working, Ernie enjoys spending time with his wife and daughter. He’s also an avid golfer still searching for his first hole-in-one.