We paired data-based creative with a media strategy spanning traditional and digital channels to effectively engage the audience. Sales in both the primary (Hospital) and secondary (Outpatient Surgery, Aesthetics, Home Care) markets increased year-over-year throughout our campaign.
qualified inbound
LEADS SURGE
Christie Medical’s qualified leads from primary sources (trade show, website, webinars) increased while simultaneously achieving a lower individual cost per lead.
The Challenge
Establish Christie Medical’s vein visualization product – VeinViewer – as a market-leading solution in a landscape featuring competitors with inferior products but larger sales forces.
The Solution
Seeing is believing and that’s why we shot eye-catching photography of the VeinViewer product in action to grab the attention of our target audience. Messaging focused on key product benefits resulting in reduced cost savings for hospitals with fewer failed stick attempts, PICC lines placed due to difficult venous access (DVA). We also highlighted the improved patient experience associated with increased first stick success.
Engaging visuals combined with clinical data, proved VeinViewer’s superior technology while assuring executives, purchasing managers, nurses and clinicians alike that VeinViewer was the only option for vein visualization.