We paired data-based creative with a media strategy spanning traditional and digital channels to effectively engage the audience. Sales in both the primary (Hospital) and secondary (Outpatient Surgery, Aesthetics, Home Care) markets increased year-over-year throughout our campaign.
Christie Medical’s qualified leads from primary sources (trade show, website, webinars) increased while simultaneously achieving a lower individual cost per lead.
Establish Christie Medical’s vein visualization product – VeinViewer – as a market-leading solution in a landscape featuring competitors with inferior products but larger sales forces.
Seeing is believing and that’s why we shot eye-catching photography of the VeinViewer product in action to grab the attention of our target audience. Messaging focused on key product benefits resulting in reduced cost savings for hospitals with fewer failed stick attempts, PICC lines placed due to difficult venous access (DVA). We also highlighted the improved patient experience associated with increased first stick success.
Engaging visuals combined with clinical data, proved VeinViewer’s superior technology while assuring executives, purchasing managers, nurses and clinicians alike that VeinViewer was the only option for vein visualization.
Advertising is in Ernie’s DNA as he’s a third-generation family member to join the business his late grandfather founded. With that pedigree comes an almost six sense of identifying the “it factor” needed to create campaigns that spark customers to action. Ernie (or ET) uses his outgoing personality to connect with clients to build strong collaborative relationships. He digs deep to uncover new opportunities that will make a measurable difference for each client’s business. A graduate of Eastern University and Saint Joseph’s University (MBA), he has the book smarts and experience to elevate brand communications with strategies that challenge the status quo. He’s always guiding Team SWBR toward the correct target audiences, smartest campaign messages, right digital channels and best traditional tactics suited to boost sales.
When he’s not working, Ernie enjoys spending time with his wife and daughter. He’s also an avid golfer still searching for his first hole-in-one.
