SWBR named top B2B agency

We’re proud to report that BtoB magazine, a national publication for marketing strategists, has once again named swb&r to its roster of the nation’s leading business-to-business advertising agencies. This marks the 10th consecutive year that SWBR has achieved this distinction as a B2B agency.

“We are thrilled to have received this award for the tenth year in a row,” said Scott Friedman, SWBR President and COO. “The staff at SWBR is committed to producing original, exceptional work that generates measurable results for our clients. This award recognizes a decade of hard work and achievement.”

The selection was based on:

  • Percentage of B2B business
  • Revenue growth
  • New account acquisitions
  • Innovative work
  • Expanded service capabilities

The agency’s creative performance was demonstrated by three case studies of outstanding work in 2012.



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Ernie Thomas



Advertising is in Ernie’s DNA as he’s a third-generation family member to join the business his late grandfather founded. With that pedigree comes an almost six sense of identifying the “it factor” needed to create campaigns that spark customers to action. Ernie (or ET) uses his outgoing personality to connect with clients to build strong collaborative relationships. He digs deep to uncover new opportunities that will make a measurable difference for each client’s business. A graduate of Eastern University and Saint Joseph’s University (MBA), he has the book smarts and experience to elevate brand communications with strategies that challenge the status quo. He’s always guiding Team SWBR toward the correct target audiences, smartest campaign messages, right digital channels and best traditional tactics suited to boost sales.

When he’s not working, Ernie enjoys spending time with his wife and daughter. He’s also an avid golfer still searching for his first hole-in-one.