Suburban EMS, a trusted emergency medical service provider, recognized the need to modernize its digital presence to better support the communities it serves. With a mission centered around care, responsiveness and community connection, they sought a website that would reflect their values while making it easier for residents, recruits and donors to access critical information and resources.
Their goal was to create a user-friendly, community-focused platform that clearly communicated services, improved accessibility and reinforced their role as a reliable healthcare partner in the region.
Suburban EMS partnered with SWBR to reimagine a website that had become outdated both visually and functionally, thus creating a clunky user experience. The previous site lacked intuitive navigation, making it difficult for users to quickly find important information about services, community programs and ways to get involved. Suburban EMS needed a refreshed, modern website that improved usability, elevated their brand and better supported their connection to the community.
SWBR worked closely with the Suburban EMS team to deliver a full website transformation, which included rethinking the strategy, design and development of the site. The new architecture was built with the user in mind, simplifying navigation and ensuring that key information such as services, community resources, career opportunities and donation options was easy to find.
This strategic redesign focused on improving functionality and creating a more engaging and informative experience for every visitor. Also, upgraded SEO was implemented to enhance site visibility.
Advertising is in Ernie’s DNA as he’s a third-generation family member to join the business his late grandfather founded. With that pedigree comes an almost six sense of identifying the “it factor” needed to create campaigns that spark customers to action. Ernie (or ET) uses his outgoing personality to connect with clients to build strong collaborative relationships. He digs deep to uncover new opportunities that will make a measurable difference for each client’s business. A graduate of Eastern University and Saint Joseph’s University (MBA), he has the book smarts and experience to elevate brand communications with strategies that challenge the status quo. He’s always guiding Team SWBR toward the correct target audiences, smartest campaign messages, right digital channels and best traditional tactics suited to boost sales.
When he’s not working, Ernie enjoys spending time with his wife and daughters. He’s also an avid golfer still searching for his first hole-in-one.
