SWBR Marketing and Media was selected by Aesculap, a division within the B. Braun group of companies, to craft a corporate video that encapsulated the essence of their brand, heritage and values. As a leader in healthcare, Aesculap is a pioneer of innovative solutions that shape the future of medicine, and is committed to growth and evolution from within.
Armed with a deep understanding of Aesculap’s values and aspirations, SWBR embarked on the challenge of creating a script, and video. It not only had to showcase the company’s product excellence and commitment to innovation, but it also had to capture the spirit of Aesculap’s brand.
The video was produced in a fresh and vibrant tone to position Aesculap as a progressive, solutions-driven company while also honoring the heritage of its founder and start in 1867. The video effectively highlighted Aesculap’s core principles including its promise to protect patients, its overall breadth of products, its industry-leading surgical solutions from its robotics microscope and its surgical asset management solutions. Also spotlighted were key product benefits, from its artificial disc replacement that allows patients to regain mobility to enjoy life to its sterile container systems that support green initiatives to lower costs SWBR stayed within budget by leveraging a combination of photography, stock video, music and a voiceover recording.
The result was a video that resonated with Aesculap’s audience, effectively showcasing the company’s product offerings while embodying the spirit of innovation and collaboration.
Advertising is in Ernie’s DNA as he’s a third-generation family member to join the business his late grandfather founded. With that pedigree comes an almost six sense of identifying the “it factor” needed to create campaigns that spark customers to action. Ernie (or ET) uses his outgoing personality to connect with clients to build strong collaborative relationships. He digs deep to uncover new opportunities that will make a measurable difference for each client’s business. A graduate of Eastern University and Saint Joseph’s University (MBA), he has the book smarts and experience to elevate brand communications with strategies that challenge the status quo. He’s always guiding Team SWBR toward the correct target audiences, smartest campaign messages, right digital channels and best traditional tactics suited to boost sales.
When he’s not working, Ernie enjoys spending time with his wife and daughter. He’s also an avid golfer still searching for his first hole-in-one.
