Hof & Reid, a trusted personal injury firm, wanted to raise their brand awareness in the region to generate more qualified leads. They wanted to be top of mind with prospective clients after they faced an unexpected hardship and needed legal representation. We agreed with their assessment for more proactive outreach, and swiftly implemented a strategic plan that substantially boosted lead generation for the firm.
To help Hof & Reid reach its goals, we build a two-phase plan. In Phase 1, we redesigned their website. Then we implemented Phase 2, which launched a strong traditional and digital advertising campaign that made it easier for prospective clients to think of Hof & Reid first when looking for legal advice. Since it’s challenging to pinpoint when car accidents or injuries happen that initiate the need to seek legal counsel, we blanketed the region to brand Hof & Reid where people live, work and play.
To support the website, we launched and maintained an ongoing online advertising campaign to reach potential clients within the firm’s geographic footprint. The campaign, which included several digital channels (search, display, social), interrupted newsfeeds and won search results to raise the law firm’s profile online. A series of billboards and print ads that struck a confident tone also supported this comprehensive branding effort.
The results were phenomenal. The campaigns produced a 274 percent increase in monthly leads through the website. We delivered a boost in qualified leads that led to more cases and more success for Hof & Reid, and more importantly, for its clients.
Advertising is in Ernie’s DNA as he’s a third-generation family member to join the business his late grandfather founded. With that pedigree comes an almost six sense of identifying the “it factor” needed to create campaigns that spark customers to action. Ernie (or ET) uses his outgoing personality to connect with clients to build strong collaborative relationships. He digs deep to uncover new opportunities that will make a measurable difference for each client’s business. A graduate of Eastern University and Saint Joseph’s University (MBA), he has the book smarts and experience to elevate brand communications with strategies that challenge the status quo. He’s always guiding Team SWBR toward the correct target audiences, smartest campaign messages, right digital channels and best traditional tactics suited to boost sales.
When he’s not working, Ernie enjoys spending time with his wife and daughters. He’s also an avid golfer still searching for his first hole-in-one.
